How Do Virtual Event Software Vendors Fare Online?
It is interesting to see how the hot virtual event software vendors stack up in terms of online traffic. For this purpose we have selected four virtual event software vendors – 6Connex, Inxpo, On24 and Unisfair. All four companies are full virtual event suite providers. To measure traffic to the vendors’ websites we turned to Compete, a web analytics company. Since traffic data tends be highly inaccurate, we have also turned to Alexa, Amazon-owned traffic analytics website. Both Compete and Alexa rely on user-centric techniques of measuring traffic. Here are the test results:
| Virtual Event Service Provider | Compete, Unique Monthly Visitors | Alexa, Traffic Rank |
| On24 | 294,790 | 9,504 |
| Inxpo | 44,532 | 114,502 |
| Unisfair | 38,615 | 140,892 |
| 6connex | 2,462 | 539,303 |
The results of both metrics are pretty consistent. On24 has the largest monthly traffic and best Alexa ranking (the lower, the better), Unisfair and Inxpo are locked in a close race and 6connex trudges far behind. These results are better visualized in the Compete’s Graph (6connex did not make it into the graph due to low traffic).
While these results are hardly indicative to judge performance of the virtual event service providers in terms of revenue and market share, they still say something about their online reach. Our recent study “Virtual Conference & Trade Show Market Forecast 2013-2018” shows that everything can change in the dynamic and emerging virtual event marketplace.
